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| Reading an e-book on a digital tablet Photo by nenetus courtesy of freedigitaldownloads.net |
The amazing news for the book world is the number of people reading books on their phones. The Wall Street Journal reports-- "In a Nielsen survey of 2,000 people this past December, about 54% of e-book buyers said they used smartphones to read their books at least some of the time. That’s up from 24% in 2012, according to a separate study commissioned by Nielsen."
The number of people who read primarily on phones has risen to 14% in the first quarter of 2015 from 9% in 2012.
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| Teenage girl reading on smart phone Photo by Ambro courtesy of freedigitaldownloads.net |
Why are people turning to their phones to read books? The use of Kindle and Nooks are down as well as tablet reading due to the convenience provided by books on the mobile phone. Mobile is the key word. Folks have the phone with them when waiting at the dentist's office, picking up the kids, lunch hour, and so many more situations.
How does this affect sales of books? E-book sales will increase especially since the sales of phones are increasing. In fact, sixty-four percent of American adults now own a smartphone, up from 35% in the spring of 2011, according to the Pew Research Center. More research suggests by 2019 over 80% of the U.S. population will be using smartphones.
The impact of this amazing technology is changing the publishing industry with apps for reading, different ways of distributing books, and creating a book easily read on the device. To read this thought-provoking WSJ article by Jennifer Maloney, find it here.
Do you read books on your phone? Do you order your e-books from your phone? Or maybe I should be asking, "Do you read e-books??? I'm curious about the impact this will have on how we publish and market books. What do you think? Thanks!
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Need a gift suggestion? Order a reading device for your friend and include a gift card to buy books or load it up with some authors, new and famous, for her reading pleasure.
Do you know if you order directly from the book publisher,
- you can get special promotions available only on the publisher's site
- pre-order upcoming books at reduced prices
- the author earns more royalty?
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